Pinehurst Way NE

This street was established in 1926 as part of the plat of Pinehurst. Originally beginning at 15th Avenue NE and NE 117th Street and going northeast to 17th Avenue NE between NE 123rd Street and NE 125th Street, it was subsequently extended to connect the 15th Avenue NE and Roosevelt Way NE arterials.

Today, Pinehurst Way NE begins at Roosevelt Way NE and NE 113th Street, and goes ⅔ of a mile northeast to 17th Avenue NE and NE 124th Street.

Ad for Pinehurst, The Seattle Times, October 3, 1926
Ad for Pinehurst, The Seattle Times, October 3, 1926

Victory Lane NE

This street, which was originally named Lake View Lane in the 1920 plat of Victory Heights, appears to have received its current name no later than August 1943, when it first appears in the Seattle Post-Intelligencer as part of the obituary of Dr. Lewis R. Dawson, “dean of Seattle physicians and surgeons.” (Victory Heights was itself named for Victory Way, known today as Lake City Way NE within Seattle city limits and as Bothell Way NE in Lake Forest Park, Kenmore, and Bothell. The road was given this name in the wake of the Allied victory in World War I.)

My first thought was that Lake View Lane had been renamed Victory Lane to preserve the Victory Way name after the highway became Bothell Way, but it turns out that happened a number of years later, so I am unsure as to the reason for this name change.

NE Northgate Way

This street was named in 1968 for Northgate Station, which opened in 1950 as the Northgate Center shopping mall. According to, it was “the country’s first regional shopping center to be defined as a ‘mall’ (although there were at least three predecessor shopping centers).” Newspaper archives show that it became known early on as Northgate Mall, and that became its official name in 1974. As of this writing, the property is in the midst of a massive redevelopment project that began in 2019.

Prior to 1968, Northgate Way was known as (from west to east) N 105th Street, Mineral Springs Way N, N 110th Street, NE 110th Street, and Chelsea Place NE. Today, it begins at N 105th Street and Aurora Avenue N and goes 2⅕ miles east to NE 113th Street and Lake City Way NE.

The Northgate name itself has been attributed to Ben Erlichman. Feliks Banel writes:

Digging into the newspaper archives, The Seattle Times of February 22, 1948, published a big spread on the plans for the shopping center. The story quoted one of the developers, a local investor named Ben Ehrlichman (the uncle of future Watergate figure John Ehrlichman). “The name Northgate was chosen, Ehrlichman [told The Seattle Times], because the development ‘will be the most important northerly business district serving Seattle and vicinity and the gateway to metropolitan Seattle.’” Though a 30th anniversary story in the same paper in 1980 credited Ehrlichman for coming up with the name — based on the 1948 story — we may never know for certain whose idea it was.

Aerial of Northgate, September 2018, from
Aerial of Northgate, September 2018, looking northeast. Interstate 5 cuts across the photo from bottom right to upper left. To its west is North Seattle College; to its east is Northgate Station, the Thornton Place complex, the Northgate Transit Center, and the Northgate commercial district. The elevated tracks of Sound Transit’s Line 1 light rail can be seen just east of the freeway. The Lake City commercial district is visible to the northeast of the mall; the greenbelt closer to the mall is one of the forks of Thornton Creek. Photograph by Flickr user Atomic Taco, licensed under Creative Commons Attribution-ShareAlike 2.0 Generic

Goodwin Way NE

This street, originally named Columbian Way in the 1920 plat of Victory Heights, was given its current name sometime during or before 1936, the first time I find it mentioned in the archives of The Seattle Times. I presume this was to avoid confusion with the Columbian Way in South Seattle, even though Victory Heights wasn’t annexed to Seattle until 1953.

The plat was filed by the Goodwin Real Estate Company and the Squire Investment Company. The Goodwin Real Estate Company at that time had Ervin Shirley Goodwin (1869–1937) as its president and his nephew, Arthur Eliot Goodwin (1887–1960), as its secretary. (Ervin and his brothers were instrumental in the development of Pike Place Market.) I presume the renaming was to honor Erwin rather than Arthur, though explicit explanations are rarely given for street naming. It may very well have been to honor the company. (Incidentally, Erwin’s wife, Eda, was a founder of the Seattle Fruit and Flower Mission in 1907; this organization became the Seattle Milk Fund in 1935 and Goodwin Connections in 2019.)

E.S. Goodwin
Ervin Shirley Goodwin

Unfortunately, in addition to being major developers (in addition to Victory Heights, they were behind Lakeridge, Hawthorne Hills, and subdivisions in Northgate, Lake City, and Windermere), the Goodwin Real Estate Company were pioneers in imposing racial restrictive covenants on their developments. As the Seattle Civil Rights & Labor History Project writes,

Seattle’s first known racial restrictive covenant was written in 1924 by the Goodwin Company and applied to three tracts of land and one block of the company’s development in the Victory Heights neighborhood in north Seattle.

It read:

Said tract shall not be sold, leased, or rented to any person or persons other than of Caucasian race nor shall any person or persons other than of Caucasian race use or occupy said tract.

Goodwin Way NE begins at 19th Avenue NE just north of NE Northgate Way and goes ¼ mile northwest to 15th Avenue NE between NE 113th Street and NE 115th Street.