Expedia Group Way W

“Look! They’ve finally signed the W Galer Street Flyover!” I thought to myself the other day as I drove onto the Magnolia Bridge onramp from 15th Avenue W. “I wonder why they took so long?” (It was built in 2002.)

Then I saw the sign that directed drivers to take the flyover if they were headed toward Expedia Group Way W. Of course… it was because Expedia was moving their corporate headquarters from Bellevue to Interbay, and the first employees were scheduled to arrive this month.

It made sense for the private road — originally Amgen Court W after the campus’s previous corporate occupants — to change its name… but why to Expedia Group?

Yes, Expedia’s official name is Expedia Group — it’s the parent company not only of the eponymous online travel agency but of many other brands, including Hotels.com, Orbitz, Travelocity, Hotwire, and CheapTickets — but still. Wouldn’t Expedia Way W sound and look better? Adding the “group” makes the name sound much more corporate to my ear.

E Barbara Bailey Way

As of this writing, Seattle’s newest street name is E Barbara Bailey Way — formerly the block of E Denny Way between Broadway and 10th Avenue E.

Barbara Bailey, who died on September 1, 2018, was best known for Bailey/Coy Books, which she founded on Broadway in 1982. As Seattle Mayor Jenny Durkan wrote,

Barbara’s commitment to action made her an early pioneer for LGBTQ+ rights. Her bookstores – B. Bailey Books and Bailey/Coy Books – were nationally beloved independent book stores that regularly brought communities together and hosted renowned authors. They were also safe and welcoming spaces for the LGBTQ+ community, particularly for those just coming out and during the height of anti-LGBTQ+ actions.

Barbara Bailey Way is one of five “festival streets” in the city of Seattle.

SW Seattle Street

What better way to start things off than with SW Seattle Street?

SW Seattle Street is a minor residential street in West Seattle that runs about ³/₁₀ of a mile from 42nd Avenue SW in the east to Sunset Avenue SW in the west.

It might seem strange that such a short street would be chosen to bear the city’s name — it was the only one to do so until 2010, when the first two blocks of Airport Way S were renamed Seattle Boulevard S — but this has more to do with unimaginative naming than with civic pride.

On August 4, 1869, Ike M. Hall — the executor of the estate of Norman B. Judkins — filed the Judkin’s (sic) Addition to the Town of Seattle, located just southwest of where the interchange between I-5 and I-90 is today. From north to south, the east–west streets are named Norman, B, Judkins, Addition, Town, and Seattle.

Portions of the original Seattle Street were vacated over the years (for example, in 1900, 1957, and 2000), and the construction of I-5 took care of the rest. However, when the city annexed West Seattle in 1907 it changed the name of Maple Street to W Seattle Street as part of rationalizing the street grid… and so the name lives on.

(The city itself, of course, was named after Si’ahl [siʔaɫ], better known in English as Chief Seattle of the Duwamish and Suquamish Tribes.)

So, why SW Seattle Street instead of Seattle Street SW?

In Seattle, east–west streets have the directional come first, and north–south avenues have it come last. The Wikipedia article “Street layout of Seattle,” which I helped write, has a more comprehensive description of Seattle’s addressing system, including the answer to this question:

Why was it W Seattle Street in 1907 but SW Seattle Street now?

In 1961, city ordinance 89910 “established a standard system of street name designations” so that in almost all cases streets within a given zone would carry the same directional. West Seattle avenues already carried the SW designation.